Apple may discontinue these models in 2018: Research report
NEW DELHI: Apple is gearing up for the launch of its new iPhones and the market suggests that the company might soon discontinue its current flaghsip iPhone X and the cheaper iPhone SE this year. The reason behind this is that the company’s upcoming unannounced models are gaining a lot of attention from the public.
According to a report by 9to5Mac, BlueFin research has said in its latest investors note that the Cupertino-based tech giant will discontinue both the models in order to shift its focus on the new iPhones as there will be “a high amount of ‘pent-up demand’ for” them likely because of “lack of upgrade activity in past few years.”The report also suggests that a lot of customers are also waiting to upgrade to the new iPhone devices. It is also expected that Apple is likely to manufacture 91 million new iPhone devices in the last two quarters of 2018. Moreover, the company might also increase its production capacity to 92 million smartphones in the first two quarters of 2019 which is “far larger than normal cycles.”
The report also added that, “For the fall, the analysts model Apple making 28 million units of the iPhone 9, and 11 and 11 Plus in Q3, up from a prior estimate of 24 million units. They expect another 63 million units in Q4, 46 million units in Q1 of next year, and 46 million units in Q2. All those numbers are higher than they were previously.”
The investor note also highlighted that the present generation iPhone X users who find the display of the device to be too small will more likely switch to the iPhone 11 Plus. On the other hand, the iPhone 9 will be aimed at the price conscious customers. With the iPhone 8 the company is planning to target the “lower-end of the market.”