iPhone 7/7 Plus pre-bookings to open on Flipkart today; Should you buy one?

iPhone 7/7 Plus pre-bookings to open on Flipkart today; Should you buy one?

Tim Cook unveiled the  iPhone 7  alongside the  iPhone 7 Plus  and the Apple Watch: Series 2 at the Bill Graham Civic Auditorium in San Francisco on 7th September.

Apple – Flipkart partnership
Apple has entered into a partnership with Flipkart ahead of the iPhone 7 , iPhone 7 Plus launch in India on October 7. Apple earlier only had an official tie up with online retailer infibeam.com.


Under this agreement, Flipkart will source iPhones directly from Apple instead of third-party retailers. Such a move is welcome and a big relief for eager Apple fans who want to pre-book an iPhone 7 without any fear or hassle.

Flipkart will start taking pre-order for the new iPhone from 23:59PM, September 29. Further details like what is the booking amount and when customers will get the iPhones delivered is unknown as of now, as Flipkart currently only has a landing page for iPhone 7/7Plus pre orders.

Interested customers can enter their email-id on that page (which can be accessed by clicking here ) for further details.

What are the prices of the iPhone 7/7 Plus in India?
The iPhone 7 starts at Rs 60,000 for the 32GB base variant while the iPhone 7 Plus’s 32GB model has been priced at Rs 72,000.

The 128GB variant of the iPhone 7 and iPhone 7 Plus costs Rs 70,000, and Rs 82,000 respectively, while the 256GB variant of the iPhone 7 and iPhone 7 Plus clocks in at a whopping Rs 80,000 and Rs 92,000.

iPhone 7 
32GB : Rs 60,000
128GB : Rs 70,000
256GB : Rs 80,000

iPhone 7 Plus 
32GB : Rs 72,000
128GB : Rs 82,000
256GB : Rs 92,000

Also read : Apple iPhone 7 event: TechRadar India’s top 12 takeaways

To help you make up your mind and decide whether the new iPhones are worth your money, here is a recap of all that’s new with the iPhone 7/ iPhone 7 Plus

Apple’s latest spin on the iPhone rocks an aluminum body, much like the iPhone 6S.

The ugly antenna lines are a thing of the past now with Integrated Antennas and the iPhone 7/ iPhone 7 Plus also come with a new ‘Jet Black’ finish that looks incredibly suave.

Other colors on offer are the standard Gold, Silver, Rose Gold and another shade of black simply titled ‘Black’.

The Jet Black finish is only available for the pricier 128GB and 256GB models.


iPhone 7
The Camera on the iPhone 7 received a complete overhaul and now comes with a new 6-element lens, a wider aperture of f/1.8 that absorbs 50 per cent more light, and an all new high speed 12-megapixel sensor that is 60 per cent faster than the iPhone 6S.

The device also features a Quad-LED True Tone Flash, a flicker sensor and an Apple designed image signal processor that uses machine learning to look for bodies and objects in the image and then adjusts the photos by choosing the best exposure and white balance.

iPhone 7 Plus
The iPhone 7 Plus takes things up a notch and comes with not just 1, but two 12 MP cameras! The above details are of the primary wide angle lens, but the device also comes with a secondary Telephoto lens. These two together dramatically improve Zoom capabilities on the iPhone 7 Plus.

With the dual camera setup, you get a 2X optical zoom plus a 10X digital zoom, which Apple claims is better than digital zoom on most smartphones thanks to the second telephoto lens.

The dual camera setup allows for depth of field adjustment. The ISP scans the screen and uses machine learning to create a depth map of the image using the two lenses.

Also read : ​  iPhone 7 Plus teardown reveals 3GB of RAM, 2900mAh battery


A10 Fusion
Apple has upgraded its A-series processor to the A10 Fusion. It’s a quad-core setup that is said to be 40% faster than the A9 and two times faster than the A8 seen in the iPhone 6S and iPhone 6, respectively.

Graphics Performance
The GPU looks to triple the performance of the A8 and will be more battery-friendly than previous iterations.

In fact, Apple claimed that the Apple A10 Fusion is 120 times faster than the original iPhone and the GPU is 240 times faster than the original iPhone!

Battery Life
While touching on the battery life, Phil Schiller claimed that the iPhone 7 will have the best battery any iPhone has ever had.

The iPhone 7 will last 2 hours longer than the iPhone 6S and the iPhone 7 Plus will last 1 hour longer than the iPhone 6S Plus.

R.I.P. Headphone jack
As expected, Apple has done away with the headphone jack, and audio is routed digitally through the lightning port. Apple also launched a new version of the EarPods which connect through the lightning port.

This setup allows audio to be transmitted digitally using the device’s lightning port, avoiding the analog conversion that occurs via the traditional 3.5 mm headphone jack entirely.

The removal of a headphone jack, seen as a huge negative is actually a good thing and will be seen as an inspired decision in the long run.

Audio technology has stagnated over the years, still relying on Analog mediums of transmission such as the dated 3.5mm jack. In fact, the 3.5 mm jack has not changes since the 1960’s when the Sony Walkman was introduced.

What is great is the fact that Apple will bundle a lightning to 3.5 mm adapter in every iPhone 7 and iPhone 7 Plus box!

Also read : Why Apple NEEDS the iPhone 7 to be a success

IP67 Water/dust resistance
The iPhone 7 is also the first iPhone to be water-resistant. Now you can finally use your iPhone near a pool or a beach without worrying about expensive repairs.

What is disappointing is the fact that the competition such as the Samsung Galaxy S7 and the Xperia Z5 come with IP68 water resistance, which is better than the iPhone 7’s IP67.

Brighter Display
The iPhone 7/7 Plus also have a new Retina HD Display, which Apple promises is 25% brighter than the iPhone 6S’s display and has a wide color gamut, supporting Cinema P3 standard colors.

Will you be buying the new iPhone 7/7 Plus or do you think that iPhones are overpriced? Sound off in the poll below!




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